Privacy And Personalization Clash For Retailers

Retailers are facing a personalization paradox. Recent studies are showing counter trends right now that are proving the adage that consumers want what they want — even if it’s a contradiction. That paradox is evident between the appeal of personalization and a stepped-up need for privacy. It’s illustrated in a new report from Episerver, which shows that personalized messaging can be a deal creator or deal breaker for consumers.
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